Ben Lerner, 10:04, 2014
“Well, your first book was unconventional but really well received. What they’re buying when they buy the proposal is in part the idea that your next book is going to be a little more … mainstream. I’m not saying they’ll reject what you submit, although that’s always possible; I’m saying it may have been easier to auction the idea of your next book whatever you actually draft.”
I loved this idea: my virtual novel was worth more than my actual novel.